My husband despairs that the only books I read these days could be classified as 'business, biography or self help.' Long gone are the days of reading fiction for pleasure.
It's rare to find a business book that you can't put down, yet this weekend I read David Meerman Scott's 'The New Rules of Marketing and PR' in just a few hours.
It's a great read for opening your mind to the way in which you can use online news releases, blogs, podcasts, viral marketing and media to reach audiences.
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