Superb day at the TFM&A conference.
Very entertaining session from Rory Sutherland, Vice Chairman of Ogilvy Group UK. He also offered access to a free presentation about the recession and its effect on the marketing sector.
An interesting analogy that people's buying patterns in a recession take on an 'Atkins' approach. His view is that it's not in human nature for people to slightly reduce consumption levels. Instead they are prone to making really big changes, completely re-framing their behaviour. This can be seen as people change where they choose to holiday (UK rather than overseas), where they shop (Asda rather than Sainsbury's) and what they purchase (dramatic increase in the sale of frozen foods).
Another interesting session in the afternoon with Kevin Eyres, Managing Director Europe of LinkedIn. It was reassuring to hear so many people in the audience with the same issues as me. Namely, that whilst LinkedIn is fantastic for creating business networks, it is very limited in its application and has, to date, been very poor at helping users to understand its capabilities.
Hopefully this will change in the future with new services being launched in recent months including a learning centre. Mr Eyres also alluded to their researching opportunities around Twitter etc.
Clearly they need to sort this out before LinkedIn suffers the same fate as Friends Reunited.
Very entertaining session from Rory Sutherland, Vice Chairman of Ogilvy Group UK. He also offered access to a free presentation about the recession and its effect on the marketing sector.
An interesting analogy that people's buying patterns in a recession take on an 'Atkins' approach. His view is that it's not in human nature for people to slightly reduce consumption levels. Instead they are prone to making really big changes, completely re-framing their behaviour. This can be seen as people change where they choose to holiday (UK rather than overseas), where they shop (Asda rather than Sainsbury's) and what they purchase (dramatic increase in the sale of frozen foods).
Another interesting session in the afternoon with Kevin Eyres, Managing Director Europe of LinkedIn. It was reassuring to hear so many people in the audience with the same issues as me. Namely, that whilst LinkedIn is fantastic for creating business networks, it is very limited in its application and has, to date, been very poor at helping users to understand its capabilities.
Hopefully this will change in the future with new services being launched in recent months including a learning centre. Mr Eyres also alluded to their researching opportunities around Twitter etc.
Clearly they need to sort this out before LinkedIn suffers the same fate as Friends Reunited.
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