tag:blogger.com,1999:blog-24848955479281397692024-03-06T05:07:14.433+00:00Sue AnstissSue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.comBlogger66125tag:blogger.com,1999:blog-2484895547928139769.post-73879812494637098332010-04-29T09:04:00.003+01:002010-04-29T09:05:22.102+01:00Video explaining power of online networkingReally liked this simple video that summarises the effectiveness of creating a relationship with consumers to create brand advocates rather than just selling them products. <br /><br /><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/Nl9fvn8c_Eo&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Nl9fvn8c_Eo&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com1tag:blogger.com,1999:blog-2484895547928139769.post-57745591603977950342010-04-28T11:07:00.003+01:002010-04-28T11:11:17.931+01:00Eric Whitacres's Virtual ChoirThis is beautiful. <br /><br />Eric Whitacre merges hundreds of tracks individually recorded and posted to YouTube. The result: 185 voices from 12 countries join a choir that spans the globe as "Lux Aurumque.<br /><br />Amazing illustration of how this powerful online technology can connect us.<br /><br /><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/D7o7BrlbaDs&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D7o7BrlbaDs&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object>>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-54813816506181365922010-04-28T10:36:00.001+01:002010-04-28T10:38:01.649+01:00Steve Jobs presentation - How to Live Before You DieReally enjoyed this presentation from Steve Jobs. Think it should be essential viewing by all young people (and lots of us older folk too!) Fifteen minutes well spent.<br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/UF8uR6Z6KLc&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UF8uR6Z6KLc&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-50146004277148847002010-04-26T09:50:00.002+01:002010-04-26T09:54:56.181+01:00We did it! Our Sky Dive for Sport ReliefSo pleased that I was joined by five of the Promote team when we did a 12,000 foot Sky Dive on April 11. We've raised over £4,500 for Sport Relief in the process. Still not too late to donate <a href="http://www.mysportrelief.com/TeamPage.aspx?teamID=43550&LangPref=en-CA">here</a>!<br /><br />Here's the video:<br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/7A_A10oXy9k&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7A_A10oXy9k&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-89368934260840856952010-04-26T09:45:00.002+01:002010-04-26T09:46:20.721+01:00You Tube AnalyticsInteresting to see YouTube helping people to analyse who has been watching their videos:<br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/Xo6HBKTyIzQ&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Xo6HBKTyIzQ&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-67890942773970513532010-02-28T21:08:00.002+00:002010-02-28T21:21:07.917+00:00P&G Say 'Thanks Moms' at 2010 Olympics<span style="font-family:trebuchet ms;">OK so it's slightly cheesy, but I did like this simple advert for P&G's 'Olympic Moms' campaign.</span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">In addition the company has assisted with costs of travel and accomodation to ensure that the mothers of all Olympian's are able to attend the Games and watch their children compete.</span><br /><span style="font-family:Trebuchet MS;"></span><br /><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/VSn5Z7EC4ME&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VSn5Z7EC4ME&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-88621320418736649262010-02-09T19:11:00.003+00:002010-02-09T19:27:35.405+00:00Google Buzz launchesRegularly checking my gmail inbox to see if I have been invited to try <a href="http://www.google.com/buzz">Google Buzz</a>!<br /><br />Here's a short video that outlines the new social media offering from Google...<br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/yi50KlsCBio&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/yi50KlsCBio&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-59907190557263250862010-02-05T09:53:00.003+00:002010-02-05T10:01:22.156+00:00How to report the news<span style="font-family:trebuchet ms;">This is brilliant.<br /></span><br /><span style="font-family:trebuchet ms;">Charlie Brooker's show might be tucked away in a late-night slot on BBC Four, but now he is a massive internet hit. </span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">A two-minute clip from Newswipe With Charlie Brooker has now gained over a million views on YouTube, just a week after it was first seen on television. </span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">The clip, How To Report The News, is a superb parody of news reporting. Watch and learn.</span><br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/YtGSXMuWMR4&hl=en_GB&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/YtGSXMuWMR4&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-77368525844985776742010-02-03T13:37:00.003+00:002010-02-03T16:25:17.600+00:00Using Twitter Search<span style="font-family:trebuchet ms;"><a href="http://www.commoncraft.com/">Commoncraft</a> produce lots of superb, short instructional videos that use paper cut-outs. They have a lighthearted tone, but explain things seriously. </span><span style="font-family:trebuchet ms;">They cover subjects "in Plain English" - everything from how to use computer software through to saving money and voting in elections.</span><br /><span style="font-family:trebuchet ms;"><br />The company was founded in 2003 as an online consultancy and started making videos in 2007 with their first video: RSS in Plain English. Since then, they've made educational videos to sell and custom videos for people like Google, Ford and LinkedIn.<br /></span><span style="font-family:trebuchet ms;"><br /></span><span style="font-family:trebuchet ms;">I really liked this recent one which shows how to get the best from Twitter Search.<br /><br /></span><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/jGbLWQYJ6iM&hl=en_GB&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><br /><embed src="http://www.youtube.com/v/jGbLWQYJ6iM&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-59705549807726911542010-01-27T21:05:00.005+00:002010-01-27T21:34:26.043+00:00I want one! The new Apple i-pad is revealed<span style="font-family:trebuchet ms;">After nearly a decade of rumours, Apple today revealed its new i-pad which it's positioning as a third category between the smartphone and the laptop.</span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">First impressions are that it's beautiful. Half an inch thick and weighing just 1.5 lbs with a 10 hour battery life. </span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">Other great looking features include i-books (so pleased I didn't buy that Kindle), brilliant photo albums, films, i-tunes, a fab looking new calendar application and amazing application for emails with an integral virtual keyboard.</span><br /><span style="font-family:Trebuchet MS;"></span><br /><span style="font-family:trebuchet ms;">And with a starting price that's half what was anticipated at $499 there's little doubting that by next Christmas we will all have one!</span><br /><span style="font-family:Trebuchet MS;"></span><br /><span style="font-family:Trebuchet MS;">Here's a superb video that summarises what we have coming...</span><br /><span style="font-family:Trebuchet MS;"></span><br /><br /><embed src="http://www.youtube.com/v/jl2DPKHzU8Q&hl=" width="560" height="340" type="application/x-shockwave-flash" fs="1&" allowfullscreen="true" allowscriptaccess="always"></embed>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-57350622426317241212010-01-20T22:45:00.009+00:002010-01-20T23:30:27.289+00:00A SkyDive for Sport Relief?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC6vQ1Yk20nXvnctBVA6XIqYufFkZ1QJ_lkdLKUwrBPBbW-oLtaJiGY3EjO0w3HUeJ0rolWbeWI5q8um-BzhhkFkTh1Farglb-1PvNihOT_nEDosotRfeuiHi_vBn0i_gDgEKh2FX5P5c/s1600-h/sportrelief.jpg"><span style="font-family:trebuchet ms;"><img id="BLOGGER_PHOTO_ID_5428965895123994706" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 200px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC6vQ1Yk20nXvnctBVA6XIqYufFkZ1QJ_lkdLKUwrBPBbW-oLtaJiGY3EjO0w3HUeJ0rolWbeWI5q8um-BzhhkFkTh1Farglb-1PvNihOT_nEDosotRfeuiHi_vBn0i_gDgEKh2FX5P5c/s200/sportrelief.jpg" border="0" /></span></a><span style="font-family:trebuchet ms;"> Every time I watch Comic Relief or Sport Relief on the BBC, and see the amazing difference the charity funds make across the world, I'd wish I'd done more to raise money than pay some cash on the evening.<br /><br /></span><div><span style="font-family:trebuchet ms;">And everytime I watch people jump out of plane as they enter the jungle for 'I'm a Celebrity', I say to my husband 'that's something I'd love to do... if only I was brave enough'. </span></div><br /><div><span style="font-family:trebuchet ms;">So whilst I'm still not sure that I will actually be brave enough to do it, it's incredibly exciting that after much discussion the Promote the team seem to have decided that a group Sky Dive might be the best way for us to raise lots of money for Sport Relief in March.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><span style="font-family:trebuchet ms;"><img id="BLOGGER_PHOTO_ID_5428964964890585922" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 134px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh58lnEQiJsMvefOARbHLDSkXOSEFdC2k82nsIHhyphenhyphenrhQ7h_mWo2DcTt1tGzJxz75GoYp8p_ggKu5rihE0xtsBBddz6T4vOmOhVMx4N2gnIAdeJNdcNxPSL5pU11KdaxnPM9mnQb_V8IvL4/s200/tandem2.jpg" border="0" /><br /><br />So now we're planning and looking round the office for volunteers. What do they say...'face the fear and do it anyway?'<br /></span><div></div><br /><br /><div><span style="font-family:trebuchet ms;"></span></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-74952138241765241382010-01-20T22:03:00.003+00:002010-01-20T22:36:48.871+00:00As featured on Slideshare...<span style="font-family:Trebuchet MS;"></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDUIH1KN_jK29fqKl_lA0H1TNfNCYYwASZcHqZokMafvOClsh2kjNEHBnMSzLBxAGZL0WkF4YrCJrEFKwuZBVMxJwj_M1msqi-ytcJMUG3tNCZP2zQarmbDbNHGsbCHPSYWcE8jijcbuA/s1600-h/slideshare-logo.png"><img id="BLOGGER_PHOTO_ID_5428954450140269010" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 57px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDUIH1KN_jK29fqKl_lA0H1TNfNCYYwASZcHqZokMafvOClsh2kjNEHBnMSzLBxAGZL0WkF4YrCJrEFKwuZBVMxJwj_M1msqi-ytcJMUG3tNCZP2zQarmbDbNHGsbCHPSYWcE8jijcbuA/s200/slideshare-logo.png" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">I've always been a big fan of <a href="http://www.slideshare.net/">Slideshare</a> - the website where you can upload and share Powerpoint presentations - so </span><span style="font-family:trebuchet ms;">I was especially delighted today to find that one of my presentations was included in the 'featured documents' section on the home page!</span></div><br /><div></div><br /><div><span style="font-family:Trebuchet MS;">The presentation - which was the content from the <a href="http://www.slideshare.net/sueanstiss/step-into-social-media-slides-from-the-workshop-january-19-2010">'Step into Social Media' </a>workshop I delivered yesterday - has already been viewed by over 400 people.</span></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-77734567671241803662010-01-13T10:52:00.003+00:002010-01-13T11:00:56.685+00:0010 Tips for Driving in the Snow<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE5yvyPV-Utyaeil_RvQUzafvBBM-RiLW89BLHZOY4aFhQO0RaCUuHgr8DXTJCcH0VHLEYjHYUkqR85nLnNtn15jyZ8Jq25UaxapSVlATqI6pPTsMNNBUoDW4_azfyjndIaojPOKvgya4/s1600-h/snow_driving.jpg"><img id="BLOGGER_PHOTO_ID_5426177378805634914" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 151px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE5yvyPV-Utyaeil_RvQUzafvBBM-RiLW89BLHZOY4aFhQO0RaCUuHgr8DXTJCcH0VHLEYjHYUkqR85nLnNtn15jyZ8Jq25UaxapSVlATqI6pPTsMNNBUoDW4_azfyjndIaojPOKvgya4/s200/snow_driving.jpg" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">Very grateful to my husband for all the advice he’s been giving me recently about driving safely in the snow. Here are my Top Ten Tips…</span></div><span style="font-family:trebuchet ms;"><br /><div><br />1. MIND YOUR SPEED</div><br /><div>The real key is driving slowly. It’s easy to get a bit over confident and drive as you would in normal conditions.<br /><br />2. BIGGER SPACES</div><br /><div>Leave a much bigger space between you and the car in front. Stopping times can be around ten times longer in snow and ice.<br /><br />3. USE YOUR GEARS</div><br /><div>Pull away in second gear rather than first as this reduces the force going to the front tyres and means your wheels won’t spin. Generally drive in a higher gear than usual to prevent skidding, especially when driving down hills.<br /><br />4. AVOID BREAKING</div><br /><div>Wherever possible use your brakes as little as possible. Look ahead and let the car slow down naturally or use gear changes to slow you down rather than applying your brakes.<br /><br />5. SLOW CORNERS</div><br /><div>Take corners really slowly. It’s here that you’ll skid and slide.<br /><br />6. OTHER DRIVERS</div><br /><div>Stay alert to other cars. Bear in mind that other drivers may also be struggling in the snow so even if you are driving well they could be about to slide across the road. Expect the unexpected.<br /><br />7. STEADY SPEED</div><br /><div>Try to maintain a steady speed. Braking and accelerating can cause your car to skid and slide.<br /><br />8. SLOW MOVEMENTS<br />If you do need to change speeds, accelerate very slowly. Don’t try to push the accelerator pedal hard. All pedal movement should be very gentle.<br /><br />9. SKIDDING<br />If you do skid, try to keep you feet off the brakes and accelerator and steer into the director of the skid (avoiding other cars!) until you get the car back into control.<br /><br />10. CLEAR YOUR CAR<br />Take the extra time before you set off to ensure your windscreen and windows are COMPLETELY clear of ice and snow. Police report many accidents are caused in these conditions because drivers just can’t see properly.</div><br /><div></div><br /><div></span></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-46013598058611488992010-01-12T08:53:00.002+00:002010-01-12T09:00:19.025+00:00Picnik - for brilliant free photo editing online<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFcntzk2iLAPbXUV2P7ONscHz97V4lDkNqlzNdPpGPfd6LJoOqWxjdsxpbAyYeTApQcCXUtWSTsmssFMuxAyOxoIu5ZhH_UXiXyQgRVYJDFRq-Gw0EoB9GE6iYTMJo-SeEcEHHSI7A_UE/s1600-h/Picnik.jpg"><img id="BLOGGER_PHOTO_ID_5425775462907486226" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 118px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFcntzk2iLAPbXUV2P7ONscHz97V4lDkNqlzNdPpGPfd6LJoOqWxjdsxpbAyYeTApQcCXUtWSTsmssFMuxAyOxoIu5ZhH_UXiXyQgRVYJDFRq-Gw0EoB9GE6iYTMJo-SeEcEHHSI7A_UE/s200/Picnik.jpg" border="0" /></a><br /><div>Having spent rather a lot of evenings editing 20 years worth of my parents transparencies on Flickr I've become a massive fan of <a href="http://www.picnik.com/">Picnik</a> - the free photo editing software.</div><br /><div></div><br /><div>It's so simple and easy and the 'auto-correct' button is a brilliant way to dramatically improve any photo!</div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div><br /><div></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-87909096255946615832009-12-14T19:22:00.011+00:002009-12-14T19:56:42.370+00:0010 Ways to Use YouTube for Business in 2010<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-dZIb0oqYiAyurj1vK8T67l9dBrvOU8uUKJU9fdxEAOP_mGcM0bAA9tNrqNr2Pb3VyzAmiox7zUAnugNLTp2EbBQTfNb0wpBeaQ4s8we9wAUZmJHIsUN4KVuwrURgBP6FVYPr88bCppc/s1600-h/untitled.bmp"><img id="BLOGGER_PHOTO_ID_5415179602207034002" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 150px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-dZIb0oqYiAyurj1vK8T67l9dBrvOU8uUKJU9fdxEAOP_mGcM0bAA9tNrqNr2Pb3VyzAmiox7zUAnugNLTp2EbBQTfNb0wpBeaQ4s8we9wAUZmJHIsUN4KVuwrURgBP6FVYPr88bCppc/s200/untitled.bmp" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">We all know that YouTube can be fun and entertaining, but it can also be a superb and incredibly cost effective tool for businesses.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">With no real need for studio production, you'll find that a high quality digital camera and some simple editing software are all you need to produce professional looking videos that are ideal for YouTube and other video sharing sites.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">Here are 10 ways you might use YouTube in 2010...</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;"><strong>1. Make announcements</strong></span></div><div><span style="font-family:trebuchet ms;">Create a video of your CEO announcing news about the company and send the link out to your team. Ideal for companies whose employees are not all based in the same building and far better than sending an email with a company announcement.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;"><strong>2. Take a tour</strong></span></div><div><span style="font-family:trebuchet ms;">Video footage inside a building can be much more powerful than photos and can be used as a great way to showcase a new site or to enable people to see 'inside your company'.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;"><strong>3. Customer service - "how to" videos</strong></span></div><div><span style="font-family:trebuchet ms;">Want to let your customers know how to maintain your product, build your product, use your product? Record a simple instructional video and post it on your website or send a link out with an email.</span></div><br /><div><span style="font-family:Trebuchet MS;"></span></div><br /><div><span style="font-family:Trebuchet MS;"><strong>4. Product highlights</strong></span></div><div><span style="font-family:Trebuchet MS;">Filming your product or facility in use can be a great sales tool and will generally be more powerful that simple imagery. Research shows that video footage is also more likely to be viewed that still images.</span></div><br /><div><span style="font-family:Trebuchet MS;"></span></div><br /><div><span style="font-family:Trebuchet MS;"><strong>5. Report on events</strong></span></div><div><span style="font-family:Trebuchet MS;">Making a video of an event - be it a conference, product launch, exhibition or company party - means that those that weren't able to attend get a much better feel for the atmosphere.</span></div><br /><div><span style="font-family:Trebuchet MS;"></span></div><br /><div><span style="font-family:Trebuchet MS;"><strong>6. Case Studies and testimonials</strong></span></div><div><span style="font-family:Trebuchet MS;">Using customer case studies and video diaries can be a very powerful way to help people connect to your company.</span></div><br /><div><span style="font-family:Trebuchet MS;"></span></div><br /><div><span style="font-family:Trebuchet MS;"><strong>7. Training</strong> </span></div><div><span style="font-family:Trebuchet MS;">Give something back to your staff or clients by providing training and guidance in the form of short videos.</span></div><br /><div><span style="font-family:Trebuchet MS;"></span></div><div><span style="font-family:Trebuchet MS;"><strong>8. The expert interviews</strong></span></div><div><span style="font-family:Trebuchet MS;">Show an interview with an expert or celebrity talking about your product, brand or services.<br /><br /><div><span style="font-family:Trebuchet MS;"><strong>9. From inside a meeting</strong></span></div><div><span style="font-family:Trebuchet MS;">Video key meetings and share the contents with your team if people are not able to attend.</span></div><div></div><div></div><div><span style="font-family:Trebuchet MS;"></span></div><div></div><div><strong></strong> </div><div><strong>10. Set up a YouTube Channel</strong></div><div>Create a channel for your company and upload all your videos in one place, along with videos that you have enjoyed and recommend others view. Share the URL of your company channel via email signatures etc and on your website.</div><div></div><div></div><div></div><div><strong></strong> </div><div><strong>And finally...</strong></div><div>If you want to find our more I would recommend you read this great book by Michael Miller: <a href="http://www.amazon.co.uk/s/ref=nb_ss_0_20?url=search-alias%3Dstripbooks&field-keywords=youtube+for+business+online+video+marketing+for+any+business&sprefix=youtube+for+business">YouTube for Business </a></span></div></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com1tag:blogger.com,1999:blog-2484895547928139769.post-57731131999022465042009-12-14T18:20:00.013+00:002009-12-14T19:16:36.870+00:00Getting started with LinkedIn<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtVfgoITnvL0Q0ZYCUoKYnGJl29gch1PqnTlYbfBxv1rxWj5iAVxaKh5Naj2wPGAVWywbYrAn7lUUtBfbqQ6ICJoyG2qdR6kjtEAN_Crx-YY2Qsw1VHfy0DCnhl4Vxk65rjT0yaVQm7wk/s1600-h/linkedin_logo.jpg"><span style="font-family:trebuchet ms;"><img id="BLOGGER_PHOTO_ID_5415170291498740978" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 86px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtVfgoITnvL0Q0ZYCUoKYnGJl29gch1PqnTlYbfBxv1rxWj5iAVxaKh5Naj2wPGAVWywbYrAn7lUUtBfbqQ6ICJoyG2qdR6kjtEAN_Crx-YY2Qsw1VHfy0DCnhl4Vxk65rjT0yaVQm7wk/s200/linkedin_logo.jpg" border="0" /></span></a><span style="font-family:trebuchet ms;">LinkedIn is a superb way for you to gain credibility in your sector without the need to brag about your connections. You can build your authority and share information through groups and discussions. </span><br /><br /><span style="font-family:trebuchet ms;">Over 3 million people in the UK now use LinkedIn, and the things are set to get even better for the professional network in 2010. </span><br /><span style="font-family:trebuchet ms;"><br /></span><span style="font-family:trebuchet ms;"></span><span style="font-family:trebuchet ms;">Last month, LinkedIn announced that it is opening its platform to developers who might be interested in integrating LinkedIn into their applications and websites - so expect lots more developments in the coming months. </span><br /><span style="font-family:trebuchet ms;"></span><br /><br /><span style="font-family:trebuchet ms;">If you're new to LinkedIn, here are Promote's 10 FAQs to help you get the most from the platform...<br /><br /><strong>1. Should I include a profile photo?</strong> </span><br /><span style="font-family:trebuchet ms;">'People buy people' so always include a photo of yourself in your personal profile. Ideally a head and shoulders shot that looks professional and friendly.</span><br /><br /><strong><span style="font-family:trebuchet ms;">2. Can I link my profile to my business?</span></strong><br /><span style="font-family:trebuchet ms;">LinkedIn now has the capacity to include company profiles, so create one for your organisation and encourage your team to include it in their profiles.</span><br /><br /><strong><span style="font-family:trebuchet ms;">3. Who should I connect to?</span></strong><br /><span style="font-family:trebuchet ms;">Only accept connections from people that you know. This way you can be sure that your network remains of the highest quality. Start by inviting people that you have contact with regularly from your outlook address book. Try to personalise your invitations a little rather than just issuing an invitation to everyone you have ever sent an email to (a process that LinkedIn offers).</span><br /><span style="font-family:trebuchet ms;"></span><br /><strong><span style="font-family:trebuchet ms;">4. Should I join groups?</span></strong><br /><span style="font-family:trebuchet ms;">It's a good idea to join some groups that are relevant to you as it provides an indication of your interests and is a great way to connect with people.</span><br /><br /><strong><span style="font-family:trebuchet ms;">5. What's the benefit of updating my status?</span></strong><br /><span style="font-family:trebuchet ms;">Regularly updating your 'status' on LinkedIn provides your connections with a quick indication of what you are doing. This can now be done directly from Twitter (and vice versa) so you only need to post your news once to reach two audiences.</span><br /><span style="font-family:trebuchet ms;"><br /></span><strong><span style="font-family:trebuchet ms;">6. What other tools can I use?</span></strong><br /><span style="font-family:trebuchet ms;">LinkedIn offers a number of other tools to help you share information with your network. You can recommend the books you are reading or want to read is and share slideshows and presentations. You can can also link your blog and Twitter feed into LinkedIn.</span><br /><br /><span style="font-family:trebuchet ms;"></span><br /><strong><span style="font-family:trebuchet ms;">7. Is it worth paying extra to upgrade my account?</span></strong><br /><span style="font-family:trebuchet ms;">There's so much great stuff that's currently free on LinkedIn that I wouldn't recommend that you pay for the extra level of membership, especially if you are just getting started.</span><br /><span style="font-family:trebuchet ms;"><br /></span><strong><span style="font-family:trebuchet ms;">8. How should I promote that I am on LinkedIn?</span></strong><br /><span style="font-family:trebuchet ms;">Adding your LinkedIn address to your email signature is a really simple way to encourage people to link in to you. Some people also include details on their websites, blogs, twitter profile etc</span><br /><span style="font-family:trebuchet ms;"><br /></span><strong><span style="font-family:trebuchet ms;">9. How much time should I spend?</span></strong><br /><span style="font-family:trebuchet ms;">I would recommend spending at least 30 minutes a week approaching new connections and updating your status in order to see the benefits of an expanding network. </span><br /><strong><span style="font-family:trebuchet ms;"></span></strong><br /><span style="font-family:trebuchet ms;"><strong>10. Any thing else to help me get started?<br /></strong>A really simple way to ensure you link in with as many contacts as you can is to download the LinkedIn toolbar. This enables you to immediately see if anyone that emails you is already on LinkedIn, and gives you the option to invite them to link in to you with the click of your mouse.</span><br /><span style="font-family:trebuchet ms;"><br /><br /></span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;"><br /><br /></span><br /><span style="font-family:trebuchet ms;"></span>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-20495371346957809422009-11-26T08:45:00.005+00:002009-11-26T08:57:29.574+00:00Brilliant IKEA Facebook Campaign<span style="font-family:trebuchet ms;">Absolutely loved the simplicity and effectiveness of IKEA's new Facebook campaign which uses one of the key features of Facebook - tagging photos.<br /><br /></span><p><span style="font-family:trebuchet ms;">For the opening of its new store in Malmo IKEA decided to reach their audience via Facebook.</span></p><p><span style="font-family:trebuchet ms;">An account was created for the IKEA store manager </span><span style="font-family:trebuchet ms;">and showroom images were uploaded to his </span><a href="http://www.facebook.com/#/album.php?aid=1791&id=100000373779371" target="_blank"><span style="font-family:trebuchet ms;">Facebook photo album</span></a><span style="font-family:trebuchet ms;">. Using the free tagging feature in Facebook, customers were able to find items in the pictures and put their names on them. The first person to 'tag' an object got to win it.</span></p><p><span style="font-family:trebuchet ms;">The word spread through facebook and users started embedding links and images in their own profiles and across news feeds. Hugely succcessful campaign for IKEA with thousands of people willingling promoting the new store. </span></p><p><span style="font-family:trebuchet ms;">This simple video explains how it was achieved:</span></p><p></p><p><span style="font-family:trebuchet ms;"></span> </p><br /><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/YE2LSp-hjbQ&hl=en_GB&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YE2LSp-hjbQ&hl=en_GB&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-58955408299251169542009-11-23T11:59:00.007+00:002009-11-23T12:10:37.159+00:00Simple tool to measure Twitter success<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBQNGmDPXHFsoO6asbMdRwyIcURINoNjNROYHGmE30-aFN5_VrGWMPimiXYiUQL6VmBGZEYyczFunO7abp3adnC7kQnw_xSMH8lErNkgck_tzvCpvxuHo4ncgmxXp-G_PpnfV7CvlkfPk/s1600/bit.ly+logo.png"><img id="BLOGGER_PHOTO_ID_5407269223288667746" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 100px; CURSOR: hand; HEIGHT: 100px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBQNGmDPXHFsoO6asbMdRwyIcURINoNjNROYHGmE30-aFN5_VrGWMPimiXYiUQL6VmBGZEYyczFunO7abp3adnC7kQnw_xSMH8lErNkgck_tzvCpvxuHo4ncgmxXp-G_PpnfV7CvlkfPk/s200/bit.ly+logo.png" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">In case you hadn't seen it already, we're using this fantastic feature in Tweetdeck that let's you easily see how many people have clicked on a shortened link contained in a Tweet.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">It's really useful for tracking the popularity of the links you send out on Twitter and is helping us report back to clients on the success of their messaging.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">Just go to 'General' in your Tweetdeck settings and tick the box next to: Show Preview Information for Shortened URLs.</span></div><div><span style="font-family:Trebuchet MS;"></span> </div><div><span style="font-family:Trebuchet MS;">You can then just click on any link (in all tweets, not just yours) to immediately see how many other people have clicked on the link.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">Here's the full </span><a href="http://blog.bit.ly/post/101079199/preview-bit-ly-links-in-tweetdeck"><span style="font-family:trebuchet ms;">explanation</span></a><span style="font-family:trebuchet ms;"> (with visuals to make it even easier) from Bit.ly</span></div><br /><div></div><br /><div><a href="http://blog.bit.ly/post/101079199/preview-bit-ly-links-in-tweetdeck"></a></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-71956504218819201422009-11-19T22:23:00.011+00:002009-11-23T11:02:04.172+00:00Wonderful new Twinings Tea Advert<span style="font-family:trebuchet ms;">It's always a real pleasure to watch clever TV adverts, and I love the new Twinings tea's TV advert which includes the work of </span><span style="font-family:trebuchet ms;">live animation artist Ilana Yahav, similar to the work of </span><span style="font-family:trebuchet ms;"><a href="http://sueanstiss.blogspot.com/2009/08/amazing-work-of-kseniya-simonova.html">Kseniya Simonova </a>who won Ukraine's Got Talent this year. </span><br /><br /><span style="font-family:trebuchet ms;">Well done to the agency behind the advert - </span><span style="font-family:trebuchet ms;">Abbott Mead Vickers BBDO Ltd - and the creative team of Charlotte Horton and Bonnie Doman.</span><br /><br /><p></p><br /><br /><div id="visit4info_79208" style="WIDTH: 322px; BACKGROUND-COLOR: white"><a href="http://www.visit4info.com/advert/Discover-The-Art-of-Tea-Twinings-Classic-Tea/79208?autoplay=true" target="_blank"><img style="BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px; BORDER-LEFT: 0px; PADDING-TOP: 0px; BORDER-BOTTOM: 0px" alt="Discover The Art of Tea" src="http://www.visit4info.com/sitecontent/LG/fullZZZZZZTVC091116191744PDC.jpg" width="322" border="0" /></a></div><br /><br /><br /><div style="BACKGROUND: url(http://www.visit4info.com/images/embed_large_bar.jpg); WIDTH: 323px; HEIGHT: 33px"><br /><div style="PADDING-TOP: 2px"><br /><p style="MARGIN: 0px"><a style="FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: verdana; TEXT-DECORATION: none" href="http://www.visit4info.com/advert/Discover-The-Art-of-Tea-Twinings-Classic-Tea/79208?autoplay=true" target="_blank"><img style="FLOAT: left" height="30" alt="" src="http://www.visit4info.com/images/spacer.gif" width="36" align="left" border="0" /><b>Discover The Art of ..</b><br />Watch the ad...</a></p></div><br /><script src="http://www.visit4info.com/external/embed_ex.cfm?id=79208"></script><br /></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com1tag:blogger.com,1999:blog-2484895547928139769.post-86561087135839407362009-11-19T21:44:00.004+00:002009-11-23T11:02:16.431+00:00Google Chrome Explained<span style="font-family:trebuchet ms;">I really loved this simple video that explains all about Google Chrome.</span><br /><br /><br /><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/0QRO3gKj3qw&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/0QRO3gKj3qw&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-87609643493922873362009-11-17T20:57:00.020+00:002009-11-23T11:06:27.309+00:008 reasons why we love Twitter<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJmgG2MVrZqQ9zaRsPvK0l3YmNBFIQTM1nOLgzXLE2j_u_5kt9d3Kby7EeGDX9LFbR5z5L5cZqz_RypeaGXVJvw8YCrSGShC1fdKvM-jejWXtknG71vY66w2xEFhFC7vHPQU1WCsh8oY/s1600/twitter+logo.jpg"><img id="BLOGGER_PHOTO_ID_5405928550040286994" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 111px; CURSOR: hand; HEIGHT: 111px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJmgG2MVrZqQ9zaRsPvK0l3YmNBFIQTM1nOLgzXLE2j_u_5kt9d3Kby7EeGDX9LFbR5z5L5cZqz_RypeaGXVJvw8YCrSGShC1fdKvM-jejWXtknG71vY66w2xEFhFC7vHPQU1WCsh8oY/s200/twitter+logo.jpg" border="0" /></a><br /><br /><br /><div><span style="font-family:trebuchet ms;">I must admit to being a little shocked in recent weeks to hear a couple of our sector's leading publishers disregarding Twitter as merely a place where celebrities talk about what they have eaten for breakfast. </span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><div><span style="font-family:trebuchet ms;">On both occasions I did my best to explain that Twitter is superb place to access information in a way that has never been possible before. </span></div><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:Trebuchet MS;">For those still not convinced, here are 8 things we've got from Twitter in the past month...</span></div><div><span style="font-family:Trebuchet MS;"></span></div><br /><div><span style="font-family:Trebuchet MS;">1. New business leads - a number of companies have approached us about new business having followed us on Twitter<br /></span></div><div><span style="font-family:Trebuchet MS;"></span></div><div><span style="font-family:Trebuchet MS;"><br />2. Media relations - we've found opportunities for our clients by following journalists and broadcasters and building relationships<br /></span></div><div><span style="font-family:Trebuchet MS;"><br />3. News - we hear the news as it happens and can share this with others via Twitter or in person<br /></span><span style="font-family:Trebuchet MS;"><br />4. Events - We've attended a events and training that we wouldn't have known about if we hadn't been following on Twitter</span></div><div><span style="font-family:Trebuchet MS;"></span></div><div><span style="font-family:Trebuchet MS;"></span></div><span style="font-family:Trebuchet MS;"><br />5. Coverage - we've shared news about our clients and the media have contacted us to get more details and publish content</span><br /><span style="font-family:Trebuchet MS;"></span><br /><div><span style="font-family:Trebuchet MS;"><div><span style="font-family:trebuchet ms;">6. Images and video - we've been able to share images and video amongst the team and our clients when we're out at events</span></div><span style="font-family:trebuchet ms;"><div><br />7. Web traffic - we've driven people to our website and blogs (and we can measure the numbers via Google Analytics and Bit.ly)</span></div><div></div><div><br /><em>and finally and most importantly...</em></div><div></div><div><br />8. Knowledge - We have learnt SO MUCH from Twitter. By following some of the world's leading experts in social media we hear about new developments as they happen. We're also learning by following </span><span style="font-family:trebuchet ms;">news agencies, national governing bodies of sport, politicians, government agencies, leisure attractions, fitness experts and trade associations (and of course a few celebs too!)</span></div></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-53945551862590658002009-11-10T21:03:00.005+00:002009-11-23T19:00:44.745+00:00Women in Leisure - network launched<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvcVB9Y3hh1rPCyishd8imC-wsy6U95zkMZYM1TQwTO58sEerJeuxtG-atrXr31amqhGaNlZnC81NV9A03vPBFNRRKVoUqhvCCovMRFsAyTKTf2X946VrlZlGwgmJUd-geysbmLy1s9D0/s1600/WIL+LOGO+small.jpg"><img id="BLOGGER_PHOTO_ID_5405074866750808594" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 38px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvcVB9Y3hh1rPCyishd8imC-wsy6U95zkMZYM1TQwTO58sEerJeuxtG-atrXr31amqhGaNlZnC81NV9A03vPBFNRRKVoUqhvCCovMRFsAyTKTf2X946VrlZlGwgmJUd-geysbmLy1s9D0/s200/WIL+LOGO+small.jpg" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">After many years of discussing it, we've finally established a network for women working in the leisure sector. Our first step has been to create a group called<a href="http://www.linkedin.com/groups?gid=2374617&trk=hb_side_g"> Women in Leisure </a>on LinkedIn, and we already have almost 100 members and some discussions and sharing of news has started.</span><br /></div><br /><div><span style="font-family:trebuchet ms;">Hoping this will progress further in the future, with a charity lunch planned for early in 2010.</span></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-44675926834421758912009-11-10T20:54:00.003+00:002009-11-23T19:00:58.213+00:00Using Doodle For Making Arrangements<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCeMx3YLtUrIu-6gF9psyQ1dck7whGxdvQZyx3tJLibtotVeuSeqkD0Q0PV5Uxhkh0prikkXlw1CtQmoWus1K6X3zXvpuetpUYs_qjamCE15urxCUmpJY-HRK0ODC6bBr1Q1RrMIlIZ_A/s1600-h/doodle-final-option.png"><img id="BLOGGER_PHOTO_ID_5402583209115340386" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 134px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCeMx3YLtUrIu-6gF9psyQ1dck7whGxdvQZyx3tJLibtotVeuSeqkD0Q0PV5Uxhkh0prikkXlw1CtQmoWus1K6X3zXvpuetpUYs_qjamCE15urxCUmpJY-HRK0ODC6bBr1Q1RrMIlIZ_A/s200/doodle-final-option.png" border="0" /></a><br /><div><span style="font-family:trebuchet ms;">Discovered this great free tool for arranging meetings and taking polls. It's called </span><a href="http://www.doodle.com/"><span style="font-family:trebuchet ms;">Doodle</span></a><span style="font-family:trebuchet ms;"> and we've been using it for arranging meetings internally. You get to ask a question (what's the best date to meet for the family celebration at Christmas would be just one example I'll be using soon), invite participants by adding their emails and then sit back and see which dates they choose.</span></div><br /><div><span style="font-family:trebuchet ms;"></span></div><br /><div><span style="font-family:trebuchet ms;">Simple and professional, gets a bit thumbs up from Promote!</span></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-80644863560128809162009-10-12T11:48:00.004+01:002009-10-12T11:57:02.576+01:00‘Freemium’ the future for your business online?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3y4BUk6bPEANxnl3Uw25flrL-zLYbgJGuDCCnyi-fP71FqechjNQcwValOupxDO4yV8He7QHLemtmqkVZk9q-J6zHPzHVlxVh27prwJYXTYwlVINa44IfFDjogQ0Y9GdrH3QSaMfKp2w/s1600-h/Picture+of+free+book.jpg"><img id="BLOGGER_PHOTO_ID_5391665781255291362" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 116px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3y4BUk6bPEANxnl3Uw25flrL-zLYbgJGuDCCnyi-fP71FqechjNQcwValOupxDO4yV8He7QHLemtmqkVZk9q-J6zHPzHVlxVh27prwJYXTYwlVINa44IfFDjogQ0Y9GdrH3QSaMfKp2w/s200/Picture+of+free+book.jpg" border="0" /></a><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3f1UXVhbgeTfxpUZKORYyonamHqGYd8IeCt2DHjMoG_rOu17QQl9NbGUfKKslaIIFsWL9yZbYN6MRG-AFg1i_zKT6sUKMGYhl2dhyfSimsDCMIL0L0OclGxiMatvuY1duarVxxfJRqiQ/s1600-h/Picture+of+free+book.jpg"></a><br /><div><span style="font-family:trebuchet ms;">I have just finished reading Chris Anderson’s brilliant new book, “<a href="http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905">Free: The Future of a Radical Price</a>”. Chris Anderson is the editor of Wired and the author of the 2006 bestseller “<a href="http://en.wikipedia.org/wiki/The_Long_Tail">The Long Tail</a>”. In Free he outlines how techno­logy has tur­ned “free” from a mar­ke­ting trick into a new eco­no­mic model.<br /><br />The book examines the economics of ‘free’ and the busi­ness models built around it, contrasting 20th Cen­tury Free (it’s free, but you end up paying for it anyway) with 21st Cen­tury Free (somebody’s paying, but it’s pro­bably not you) and finally introduces “Freemium” (free + premium), which he thinks is the first really new busi­ness model of the web and the future of Free online.<br /><br />Freemium sees companies gives away 95% of their online ‘stuff’ to customers for free, whilst subsidising this with the 5% of customers willing to pay for a premium version of the product or service.<br /><br />It’s all really thought provoking right from the start, where Anderson summarises technological trends and the fact that the cost of the building blocks of all electronic activity – storage, processing, and bandwidth – have fallen so far that the actual cost approaches zero.<br />Free stuff is spreading because of one fundamental difference between the bricks-and-mortar world (which Anderson calls the world of atoms) and the digital world (which he calls the world of bits). In the world of atoms, each item is expensive to produce and distribute; in the world of bits, it costs close to nothing. Generation Y understand this and therefore resent paying for anything that ultimately costs nothing to produce.</span></div><span style="font-family:trebuchet ms;"><br /><br /><div><br />One of his strongest arguments is in this digital age there is unstoppable downward pressure on the prices of all things “made of ideas.” A real wake up call for hundreds of industries including music, entertainment, education, photography, journalism, computer software and of course, the encyclopaedia business!<br /><br />“In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.” </div><br /><br /><div></div><br /><br /><div>In keeping with the theme ... here's a free <a href="http://www.hyperionbooks.com/free/">download</a> of the book.</span></div></div>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0tag:blogger.com,1999:blog-2484895547928139769.post-23174583262267610772009-10-08T13:19:00.003+01:002009-10-08T13:27:31.596+01:00How to get more people using stairs...<span style="font-family:trebuchet ms;">Superb viral on YouTube.</span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">Advertising agency DDB and Volkswagen teamed up for an experiment they called the 'Fun Theory', in an ambitious attempt to try and change people's behavior in Sweden.</span><br /><span style="font-family:trebuchet ms;"></span><br /><span style="font-family:trebuchet ms;">The transformation of subway stairs into a piano </span><span style="font-family:trebuchet ms;">increased stair use by 66%. </span><br /><br /><span style="font-family:trebuchet ms;">Perhaps we should set try the same in London to get people using the stairs on the Tube.</span><br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/ivg56TX9kWI&hl=en&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/ivg56TX9kWI&hl=en&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Sue Anstisshttp://www.blogger.com/profile/06310462729315686438noreply@blogger.com0