Tuesday 17 February 2009

And now for the good news? 9,000 jobs at KFC


Disappointed to see the only bit of 'good news' celebrated on the BBC last night was the fact that KFC will be creating 9,000 new jobs. Of course I appreciate that new jobs in this climate are a great thing - but should we be getting so excited about 9,000 jobs at KFC, which tells us it will be opening as many as 300 new outlets in the next 3-5 years to add to the 760 already on our highstreets.

Martin Shuker, the KFC CEO proudly boasts that two weeks ago they opened a new drive-through in Worcester and it brought in £100,531 in the first week. He goes onto to say that you can feed a family of four for a tenner and clearly that's where lots of their new customers are coming from.

Not wishing to go all 'Jamie Oliver' on you (especially as I don't do much of the cooking in my house), but surely as a nation we should be doing all we can to show people that you can cook wonderful meals for a family of four for a tenner - rather than picking up a bargain bucket of fried chicken for the kids.

For all the government is doing to fight childhood obesity with the likes of
Change4Life and Be Active Be Healthy, it's going to be a tough battle when they are fighting the likes of Colonel Saunders.

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