Thursday 26 February 2009

The Hidden Secrets of the Creative Mind

It seems there is a reason that I so often find myself saying 'I had this great idea in the shower this morning.' Psychologist R. Keith Sawyer, author of the book Explaining Creativity: The Science of Human Innovation refers to the three Bs - bathroom, bus, and bed - as places that stereotypically produce groundbreaking ideas.

There are more interesting ideas for business people on this forum, where his interview if featured.

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