Thursday 5 March 2009

News from the FIA Vanguard meeting


I was really impressed today to see all that the FIA is doing both on the political front with Andree Deane and the public affairs department, and around events and campaigns with Dave Stalker and his team.


In terms of music licencing and potential changes in fees which could dramatically affect the industry, the FIA is talking with the PPL in order to prevent the potential crisis unfolding in Australia this month, where clubs could be faced with a possible 3,000 percent increase in fees for playing copyrighted music in Australian group exercise classes.

Fit for the Future launches in less than a month with a pilot in five areas - Manchester, Newcastle, Birmingham, Suffolk and Torbay. The FIA is still recruiting operators to participate in this groundbreaking scheme, which sees government funding gym memberships for 1,000 young people in each area.

And it's full steam ahead for the FIA health and fitness conference in Bolton on June 9/10 which runs alongside the FIA Industry Summit. The whole event concludes with the FIA Ball of Fire where over 900 industry professionals with dress to impress and celebrate the FLAME Awards, which are sponsored again this year by Matrix. FLAME judging has just moved into the 3rd stage with over 90 sites still involved, more than ever before at this point in the process.

It also looks like this summer's moreactive4life campaign, which is an official sub-brand of the change4life campaign will be a huge success. Targetted to get some people 300,000 on the road to regular exercise - it will make a significant contribution to the government's goal of 1 million people this year.

Anyone that remembers the FIA's longterm success with Commit to Get Fit, will recognise that this is much bigger, hugely improved version that will be free to all participating sites and should have shedloads of national and regional media coverage.

Fingers crossed that it all comes off for the FIA. 2009 could be pretty significant year for the association and the entire industry.


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