Brilliant IKEA Facebook Campaign

Absolutely loved the simplicity and effectiveness of IKEA's new Facebook campaign which uses one of the key features of Facebook - tagging photos.

For the opening of its new store in Malmo IKEA decided to reach their audience via Facebook.

An account was created for the IKEA store manager and showroom images were uploaded to his Facebook photo album. Using the free tagging feature in Facebook, customers were able to find items in the pictures and put their names on them. The first person to 'tag' an object got to win it.

The word spread through facebook and users started embedding links and images in their own profiles and across news feeds. Hugely succcessful campaign for IKEA with thousands of people willingling promoting the new store.

This simple video explains how it was achieved: