I must admit to being a little shocked in recent weeks to hear a couple of our sector's leading publishers disregarding Twitter as merely a place where celebrities talk about what they have eaten for breakfast.
On both occasions I did my best to explain that Twitter is superb place to access information in a way that has never been possible before.
For those still not convinced, here are 8 things we've got from Twitter in the past month...
1. New business leads - a number of companies have approached us about new business having followed us on Twitter
2. Media relations - we've found opportunities for our clients by following journalists and broadcasters and building relationships
3. News - we hear the news as it happens and can share this with others via Twitter or in person
4. Events - We've attended a events and training that we wouldn't have known about if we hadn't been following on Twitter
5. Coverage - we've shared news about our clients and the media have contacted us to get more details and publish content
6. Images and video - we've been able to share images and video amongst the team and our clients when we're out at events
7. Web traffic - we've driven people to our website and blogs (and we can measure the numbers via Google Analytics and Bit.ly)
and finally and most importantly...
8. Knowledge - We have learnt SO MUCH from Twitter. By following some of the world's leading experts in social media we hear about new developments as they happen. We're also learning by following news agencies, national governing bodies of sport, politicians, government agencies, leisure attractions, fitness experts and trade associations (and of course a few celebs too!)
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