How to create a social media strategy

As the world rushes headlong into social media activity, I really enjoyed this presentation that highlights the importance of planning your activity.

How to create a social media strategy

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Crowdsourcing - review of the book

Just finished reading Crowdsourcing by Jeff Howe. Fascinating summary of how huge numbers of people are coming together and collaborating to influence the world through Web 2.0 developments in digital technology and the internet. Really enlightening - I highly recommend it.

Here's the author's summary:

Change4life ad - 60 active minutes

It was good to hear the FIA plans for moreactive4life on Friday at the Communications' Forum. Looks like it will be a fantastic boost for the fitness industry this summer.

Here is a link to the latest advert for Change4Life which focuses on 60 minutes of activity a day for children.

New Gatorade TV advert

Very excited to see the first TV advert for Gatorade in the UK.

I first worked on the brand in the UK in 1992 - so it feels like it's been a long time coming!

The advert - 'we love sweat' - got its first airing at half time of the Rugby Premiership on Saturday. It was created by Abbott Mead Vickers BBDO.

An Introduction to Social Media

Following our presenation at IHRSA in March, we've had a few requests from people who wanted to see the slides.

Via the wonders of Slideshare... here it is!

Making The Connection : An Introduction To Social Media

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Management Gurus Share Expertise

I really liked this simple new initiative, where lots of the UK's leading business experts share their management insights online at YouTube. So far 73 have been uploaded.

Free music from Spotify

Enjoying the wonderful Spotify - great for free music at work and at home. It's now available for everyone and you can use it on your iphone too.

Really liked this simple guide to getting the most from the system.