Monday 18 May 2009

Change4life ad - 60 active minutes


It was good to hear the FIA plans for moreactive4life on Friday at the Communications' Forum. Looks like it will be a fantastic boost for the fitness industry this summer.

Here is a link to the latest advert for Change4Life which focuses on 60 minutes of activity a day for children.

New Gatorade TV advert

Very excited to see the first TV advert for Gatorade in the UK.

I first worked on the brand in the UK in 1992 - so it feels like it's been a long time coming!

The advert - 'we love sweat' - got its first airing at half time of the Rugby Premiership on Saturday. It was created by Abbott Mead Vickers BBDO.


Tuesday 12 May 2009

An Introduction to Social Media

Following our presenation at IHRSA in March, we've had a few requests from people who wanted to see the slides.

Via the wonders of Slideshare... here it is!



Management Gurus Share Expertise

I really liked this simple new initiative, where lots of the UK's leading business experts share their management insights online at YouTube. So far 73 have been uploaded.